Hai Chai
Identity design
Identity design
Naming plus brand identity for a modern tea & snacks chain in South India and North America. The proposal was to develop kiosk-format stores in or near malls and public spaces. The colours & typography were designed to subtly evoke Indian cuisine while being functionally modern.
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/49d2a87f-27b3-4c5d-81ea-cb821235be59_rw_1920.jpg?h=cd3a8b02eb921a1727ada471a3defdb9)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/0386edde-4851-4f86-ad2d-f3b0abb0a53b_rw_1920.jpg?h=119856cb92a33edf047baaff5bc48c10)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/9ad51c90-39cd-4470-9cae-c0011040a1a2_rw_1920.jpg?h=f13e4aea7296b1036f408a54d4131957)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/beecf9e7-471f-4089-90ee-7ddc6490ebf0_rw_1920.jpg?h=6d977771a6157e29339edbe5480a19fc)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/d07d36e7-a993-478d-8113-bbb62998126a_rw_1920.jpg?h=df40ddd2527307deef0d074ac0243099)