Kalif Dates
Identity & Packaging 
Brand identity, naming and packaging for Kãlif, a dates and dry fruits brand from the Middle East. Positioned between premium and luxury categories, the brand is entering a competitive yet unorganized market for dates with a clear proposition. They bring a wide variety of dates, mostly unknown in India, from farms around the world to everyday consumers. The logo design references arabesque characters to indicate the brand's origins.
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