Kalif Dates
Identity & Packaging
Identity & Packaging
Brand identity, naming and packaging for Kãlif, a dates and dry fruits brand from the Middle East. Positioned between premium and luxury categories, the brand is entering a competitive yet unorganized market for dates with a clear proposition. They bring a wide variety of dates, mostly unknown in India, from farms around the world to everyday consumers. The logo design references arabesque characters to indicate the brand's origins.
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/7ec36528-385b-496e-9011-065728b68e34_rw_3840.jpg?h=5bbab769259b82d920022c6042614690)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/744bd0a9-56bc-40fd-91ce-2b11216784d9_rw_3840.jpg?h=6f4c744d82c580a3f818fb0039f7791a)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/847e6feb-d23f-4621-b17b-645c41e5b05d_rw_3840.jpg?h=036657df15359681eec410ae3d28737c)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/cd966c8f-6bb8-439e-9a77-8ee70356ab5a_rw_3840.jpg?h=18a68cef0eed2f23a11c3e568bf5a513)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/9a7023b3-6109-476f-8cd8-f2ecfaa764b3_rw_3840.jpg?h=2a9fa43b3fa1de6132f014bf7528d8b4)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/91790f57-fa9f-4845-a4d4-d3b1812bb341_rw_1920.jpg?h=0abd3dc7685847794efa3a2596d48284)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/25feb454-3f4b-4d6f-bef8-036902bd37e7_rw_3840.jpg?h=609f7353f7185c1481e134fcffc423c3)