Whole & Soul
Identity Design
Visual identity design for a healthy meal plan provider in the Middle East. We have refined popular design tropes in the category to arrive at a clear mark and typographic treatment that can communicate the brand's values of fresh and simple, across customer touch-points, from packaging to UI to signage, on an everyday basis.
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/911d4766-9d52-4bae-a50c-8d2f2e10ff13_rw_1920.jpg?h=8b7081976a3e8f9d35adffed06f9d4f9)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/2f8f1a6f-5652-4732-9ca5-524e8df1f0db_rw_1920.gif?h=bd706c351558ebaf84f6c25c89d379ac)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/8cad7ee7-ab35-44b3-87b4-3e374de9a8d2_rw_1920.jpg?h=0c2a5038271234f479c713f6efdde069)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/dfef40fc-2618-4e2d-9453-151660ed3eb8_rw_1920.jpg?h=e7c01193369e4c164df2f28e9e7ed387)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/6a3461cb-b320-45c7-bafd-217a23458f54_rw_1920.jpg?h=c8b24205f9a1a0efe443a2f4fb823856)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/913abd95-b971-488b-816f-9ca057629c0d_rw_1920.jpg?h=a9d1cc4068f7d55a3714e1b7ddc5bb6b)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/121b6e3e-e0a5-45d3-a6be-78e2918a66ac_rw_1920.jpg?h=92f4ebf42d39eb927d553f5865c72d41)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/944a7e47-8f6b-4277-8d4c-32bb077294cb_rw_3840.jpg?h=37b570ae56a8ce552a4b8baa9a46e89b)
![](https://cdn.myportfolio.com/e5039d3f-52cf-4995-a65c-c240fca4188a/76af7727-bd53-4168-87c0-8de2ab9851a1_rw_1920.jpg?h=2f2e92f2a5cae9a6d1dc7bd78ad0d013)